Privacy Policy

Last Updated: March 4, 2026

2. Personal Information We Collect

2.1 Information You Provide to Us

We collect personal information you provide directly to us, including when you:

  • Submit a contact, quote, or onboarding form;
  • Book a consultation or meeting;
  • Communicate with us by email, phone, or other channels;
  • Purchase or use the Services; or
  • Provide content or access needed to build or maintain your website.

Depending on your interaction with us, the information we may collect includes:

  • Name;
  • Email address;
  • Phone number;
  • Business name and role/title (if provided);
  • Website plan selection (if provided through the Website);
  • Project details, notes, and requirements you submit;
  • Credentials or access information you choose to provide for domain or third-party services (we encourage using secure methods and limiting access to what is necessary);
  • Any other information you choose to provide.

2.2 Information Collected Automatically

When you visit the Website, we may automatically collect information about your device and browsing activity, such as:

  • IP address (or a truncated/anonymized form where supported by tool configuration);
  • Browser type and version;
  • Device type and operating system;
  • Pages viewed, links clicked, and time spent on pages;
  • Referring/exit pages and referral source;
  • Approximate location derived from technical information (for example, IP-based geolocation);
  • Date and time of visits.

2.3 Cookies and Similar Technologies

We use cookies and similar technologies to operate the Website, remember preferences, measure performance, and understand how visitors use the Website. Cookies are small text files stored on your device. Similar technologies include pixels, tags, scripts, and local storage.

In some jurisdictions (including Québec), certain tracking technologies may require express consent. Where required, we will seek consent through a cookie banner or consent tool and provide you with meaningful choices.

3. How We Use Personal Information

We use personal information for the following purposes:

  • To respond to inquiries and communicate with you (including by email or phone);
  • To provide, maintain, and improve the Services;
  • To perform website onboarding, build, hosting, maintenance, and support activities;
  • To schedule meetings or consultations;
  • To administer accounts and provide customer support;
  • To send service-related notices (for example, operational updates, changes to policies, or security-related communications);
  • To send marketing communications where permitted by law and where consent is obtained or implied as applicable;
  • To analyze Website usage and improve user experience and Website performance;
  • To detect, prevent, and investigate security incidents, fraud, abuse, or prohibited activities;
  • To comply with legal obligations and enforce our agreements.

4. Marketing Communications (CASL)

Where required under Canada's Anti-Spam Legislation ("CASL"), we obtain appropriate consent before sending commercial electronic messages. You may unsubscribe from marketing emails at any time by using the unsubscribe mechanism in the message or contacting us at hello@powerupsites.com.

Operational or service-related communications (for example, messages necessary to provide Services or respond to your request) may still be sent even if you opt out of marketing, where permitted by law.

5. How We Share Personal Information

We do not sell your personal information. We may share personal information in the following circumstances:

5.1 Service Providers

We use service providers to operate the Website and deliver Services. These providers may process personal information on our behalf for the purposes described in this Privacy Policy. They are required to protect personal information and may only use it as instructed by us, subject to their own legal obligations. Examples of service providers we may use include:

  • Email delivery and communications providers (for example, to route form submissions and send emails);
  • Scheduling/booking providers (for example, to manage consultations);
  • Analytics providers (for example, to measure Website traffic and performance);
  • Hosting, infrastructure, and content delivery providers;
  • Payment processors (if applicable, to process subscription payments);
  • Customer relationship management (CRM) or support tools (if applicable).

5.2 Client-Directed Integrations

If you request or authorize us to connect your website to a third-party application or service, that third party may collect personal information directly from your website visitors under their own terms and privacy policy. You are responsible for reviewing and ensuring the privacy compliance of third-party services you choose to use on your website.

5.3 Legal and Business Disclosures

We may disclose personal information when we believe it is necessary to:

  • Comply with applicable law, regulation, legal process, or lawful request;
  • Protect the rights, property, and safety of PowerUp Sites, our customers, Website visitors, or others;
  • Detect and investigate fraud, security incidents, or technical issues;
  • Enforce our agreements and policies;
  • Support a business transaction (for example, a merger, acquisition, restructuring, or sale of assets), subject to appropriate safeguards.

6. Cookies, Analytics, and Tracking

6.1 Analytics

We may use analytics tools (including Google Analytics) to understand how the Website is used, improve content, measure performance, and diagnose issues. Analytics tools commonly collect information such as pages visited, session duration, referral source, device and browser information, and approximate location.

6.2 Cookie Choices and Controls

You can control cookies in several ways:

  • Browser controls: Most browsers allow you to delete or refuse cookies and manage site data.
  • Consent tools: Where implemented, you can adjust your cookie preferences using our cookie banner or settings link.
  • Third-party controls: Some providers offer opt-out mechanisms for analytics or advertising features.

If you disable certain cookies, parts of the Website may not function as intended.

6.3 Do Not Track

Some browsers offer a "Do Not Track" (DNT) setting. Because there is no industry-standard response to DNT signals, we may not respond to DNT signals in a uniform way.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary depending on context (for example, inquiry records, client account records, analytics settings, and security logs). When information is no longer required, we delete, anonymize, or securely dispose of it, subject to technical and legal limitations.

8. Security Safeguards

We implement administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

If we become aware of a security incident involving personal information, we will take reasonable steps to contain, investigate, and remediate the incident. Where required by law, we will provide notices to affected individuals and/or regulators.

9. International and Cross-Border Transfers

Our service providers may process personal information outside Canada (including in the United States or other jurisdictions). Personal information may be subject to the laws of the jurisdiction in which it is processed and may be accessible to law enforcement or government authorities in those jurisdictions under applicable law. We take reasonable steps to help ensure that service providers protect personal information in a manner consistent with this Privacy Policy and applicable law.

10. Your Rights and Choices

Subject to applicable law, you may request access to the personal information we hold about you, request correction of inaccurate information, and withdraw consent (subject to legal or contractual restrictions and reasonable notice). To exercise these rights, contact us at hello@powerupsites.com. We may need to verify your identity before responding.

11. Children's Privacy

The Website and Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from individuals under 18. If you believe a child has provided us with personal information, contact us and we will take reasonable steps to delete it.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated policy and update the "Last Updated" date. Your continued use of the Website or Services after changes are posted constitutes acceptance of the updated Privacy Policy, to the extent permitted by law.

14. Contact Us and Complaints

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, contact:

If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada:

Phone: 1-800-282-1376